I have noticed many template generated website use duplicate content for each business. Meaning, all the websites have the same, exact content on most of their web pages as do on the websites using the template website solution. This is due to many companies not wanting to write their own content or lack the skill and time to do so.

BUT... you need to understand how search engines, such as Google may interpret websites with duplicate content and why I strongly recommend creating unique content. Google's website guidelines for webmasters states that if web pages or websites contain duplicate content they are most likely going to be:

• either, removed from showing in the search results at all
• or,they may select just one of the web sites to show in the search results and all others will be ignored.

Google has an entire web page discussing the do's and don'ts about Duplicate Content. Click here to read Google's Duplicate Content article.