What is Google Adwords "Quality Score" and how is it calculated?

"Quality Score is a dynamic variable calculated for each of your keywords. It combines a variety of factors and measures how relevant your keyword is to your ad text and to a user's search query."

For the complete answer click here to read Google's explanation.

In September Google announced changes to their Quality Score. The main things to keep in mind are your Click-Through Rate (CTR), your keyword/CTR history and the quality of your landing pages.

Click here to view Google Adwords Quality Score changes and the official Google announcement.

How can I see what my Google Adwords Quality Score is?

1. Sign in to your Google AdWords account at: https://adwords.google.com.
2. Select the AdWords Campaign and then select the Ad Group for which you'd like to see keyword Quality Scores.
3. Click Customize columns at the top of Keywords tab in the ad group table.
4. Select Show Quality Score from the drop-down menu.
5. Click Done when you're finished.

For more information click here...

Google Adwords Keyword Quality Score Rating Scale

Google rates the keyword Quality Score from 1 to 10, with 1 being the lowest rating and 10 the highest. They group the ratings as follows:

• POOR: 1-4 rating score
• OK: 5-7 rating score
• GREAT: 8-10 rating score