There are 4 basic ways to generate targeted traffic to a website:

1. Make sure your web site has enough text content on each web page. Along with relevant keyword phrases that truly describe the page in your titles, meta tags, and all internal links. Sites that are all Flash or graphics tend to do very poorly with the search engines.

2. Get as many incoming links from other relevant web sites. incoming links with well written texts can dramatically improve your Internet reach both from those sites linking to you as well as improve your search ranking positions.

3. Advertise on the search engines and other web sites that your targeted audience frequents. The key to pay-per-click advertising with the search engines is to have a good understanding of how pay-per-click advertising works and how to generate the best text ads for keywords. Don't do paid advertising if you are not going to track and measure your results.

4. Add your web site address (URL) to all your off-line advertising campaigns. It is amazing to see how many consumers go to the web after they see a company's TV ad, newspaper ad or hear them on the radio.  This is also true for direct mail and catalogs as well.

Lastly, do your research before signing up with any web marketing company. There a lot of web companies that play on the fact that many small businesses don't understand the web and you become any easy target for them. Ask  a lot of questions, know what you are getting into and make sure they are continually showing you the actual results. Make sure you are being shown unique visitors statistics too.