Many manufacturers are gearing up with big spectacular Fall Sale Events. These companies are building big advertising campaigns both online and offline. When consumers see big Fall Sale brand advertisements on television, radio, newspaper and publications this stimulates many of them to go online and research more information about the brand and their sale event.  Aligned small businesses that carry those brands need to brush off the dust on their web sites and promote these brand sales events. This is where big graphic images can really support and draw attention to help consumers know you are a participating reseller.

Since these sales are generally short in duration there is no time to optimize a site for organic search. This is where I recommend combining geo-targeted pay-per-click advertising along with specially designed landing pages.&nbsp; Pay-per-click advertising needs to be setup incoporating the specific brand keywords used by the targeted audience. Followed by landing pages that clearly promote both the brand Fall Sale Event and your business locations, hours and phone numbers. Include strong <span style="font-style: italic;">Call-To-Actions</span> to give additional incentives to entice people to interact with your business. Lastly, add Google Analytics to help measure the success of your web campaign.