One of the reasons Webstream Dynamics creates custom web sites is so we can optimize the images for the search engines. Images are used on web pages to support the page's message and if done correctly can also help with search engine optimization (also called SEO).

Text and graphics within images are not easily interpreted by the search engines spiders, so we need a way to describe the image to the search engines. Luckily, the HTML Image tag has a property called the ALT TAG. This is where we add a few words that accurately describe the image in text words.

For example: See below the image from  Glueless Floating Hardwood Floors.

Notice the text within the image. That is great for the user looking at the page, but not for the search engine spiders. So with the HTML image tag I inserted the ALT tag and it says ALT="Glueless Engineered Hardwoood Plank Profile"

Now the search engine spiders have some text content that describes what the image is about. Also, the text I inserted in the ALT tag is relevant to the page content so the search engines will see I am not spamming them with keywords not relevant to the page.