When it comes to the first page of the search engine results there are only 2 ways to get there!

Google 'AdWords' is the name for their
Pay-Per-Click advertising program

• Natural Listing - is a free listing (not sponsored) even when someone clicks on your web site's link. The free listings appear along the left side of the search engine results. The web sites that appear in the natural listings have the most relevant content for a person's searching term. There are only 10 web sites in the natural listings per page.
• Pay-Per-Click - is a sponsored listing that advertisers pay a fee every time someone clicks on their text link ad. Pay-per-click ads (PPC) appear at the top of the search results and all along the right side. The ads appear based on the user's keywords and the relevancy of the keywords the advertiser bid on along with the dollar amount the advertiser bid. (With Google the more times your sponsored ad is clicked may also boost your ranking position.)