I have noticed many template generated website use duplicate content for each business. Meaning, all the websites have the same, exact content on most of their web pages as do on the websites using the template website solution. This is due to many companies not wanting to write their own content or lack the skill and time to do so.

BUT... you need to understand how search engines, such as Google may interpret websites with duplicate content and why I strongly recommend creating unique content. Google's website guidelines for webmasters states that if web pages or websites contain duplicate content they are most likely going to be:

• either, removed from showing in the search results at all
• or,they may select just one of the web sites to show in the search results and all others will be ignored.

Google has an entire web page discussing the do's and don'ts about Duplicate Content. Click here to read Google's Duplicate Content article.

Many manufacturers are gearing up with big spectacular Fall Sale Events. These companies are building big advertising campaigns both online and offline. When consumers see big Fall Sale brand advertisements on television, radio, newspaper and publications this stimulates many of them to go online and research more information about the brand and their sale event.  Aligned small businesses that carry those brands need to brush off the dust on their web sites and promote these brand sales events. This is where big graphic images can really support and draw attention to help consumers know you are a participating reseller.

Since these sales are generally short in duration there is no time to optimize a site for organic search. This is where I recommend combining geo-targeted pay-per-click advertising along with specially designed landing pages.&nbsp; Pay-per-click advertising needs to be setup incoporating the specific brand keywords used by the targeted audience. Followed by landing pages that clearly promote both the brand Fall Sale Event and your business locations, hours and phone numbers. Include strong <span style="font-style: italic;">Call-To-Actions</span> to give additional incentives to entice people to interact with your business. Lastly, add Google Analytics to help measure the success of your web campaign.

When it comes to the first page of the search engine results there are only 2 ways to get there!

Google 'AdWords' is the name for their
Pay-Per-Click advertising program

• Natural Listing - is a free listing (not sponsored) even when someone clicks on your web site's link. The free listings appear along the left side of the search engine results. The web sites that appear in the natural listings have the most relevant content for a person's searching term. There are only 10 web sites in the natural listings per page.
• Pay-Per-Click - is a sponsored listing that advertisers pay a fee every time someone clicks on their text link ad. Pay-per-click ads (PPC) appear at the top of the search results and all along the right side. The ads appear based on the user's keywords and the relevancy of the keywords the advertiser bid on along with the dollar amount the advertiser bid. (With Google the more times your sponsored ad is clicked may also boost your ranking position.)