With billions of web pages for the search engines to crawl it really helps if each web page has a well written Title Tag and Meta Description Tag. These two tags help describe to the search engines what the page is all about and are used in organic listings by the search engines.

Unfortunately, most people don't understand where to find these two HTML tags to see if they are being used properly. So I wrote a simple SEO web tool that allows anyone to see a web page's Title Tag and Meta Description Tag values. Along with this information I also show the entire web page HTML source code so people can get a sense for how search engines see a web page.

Click on the link below to take it for a test drive....

SEO - Examining Web Page Title Tags and Meta Description Tags.

Web site marketing is confusing for a lot of people. Obviously, website marketing is about marketing your website online. The reason for hiring a web site marketing company is to improve your reach, drive more targeted traffic to your web site and/or build brand awareness. Web marketing companies use several different ways to help market your website. For example, I will explain a few ways I do it at Webstream Dynamics:

• Pay-Per-Click Advertising - this is where we set up an advertising campaign for you on the search engines, mainly Google Adwords. We help you create special ads and establish bid amounts for selected keywords that we are targeting for your specific audience. We then monitor it and analze it so we know what is working and what is not.
• Incoming Links - incoming links from other web sites, blogs and forums that have extremely relevant content and also where your targeted audience may frequent. Incoming links are also important in web site optimization, but also play a part in web marketing as well.
• Banner Ads - banner ads sales seem to have flattened out, but are still used a lot to help build brand awareness. Especially on the industry portals.
• Video Ads - if you haven't looked at YouTube.com or one of the other video web sites you need to go check them out. More and more companies are finding using videos to promote their web sites can be a great way to build brand awareness and drive traffic to your web site. Plus, you can also post your videos on many video web sites for free.
• Strong Landing Pages - when someone clicks on your ad or a link going to your web site it is often myuch better to have them land on a specially designed landing page rather than send them to your home page. Most people are task driven and don't want to have to start all over looking through a web site to find what got them to click and go to the web site to begin with. Landing pages should engage the user and get them to act.

It is interesting to read about some of the research done on how people visually scan pages. Generally it is agreed that people visually start at the 10 o'clock position and than move in a clockwise direction to 2 o'clock, 5, 6, 8, 9 and then back to the 10 o'clock position. This would obviously indicate that when designing web pages the most important actions within the page should be at the 10 or 2 o'clock positions. See my diagram below and than imagine how this would work on your web pages.