A lot of time companies think of their web site as print advertising and thus while creating their web site they mentally are thinking of print. I recommend not falling into that trap. The reasons are pretty simple. Print advertising is found in newspapers and magazines that people read. BUT... the reader didn't start to read the magazine or newspaper to find your print ad, it was just there.

As web users we go to web sites for a reason and the web site has to quickly fulfill those reasons or the visitor will leave. Web visitors don't just stumble on your web site when searching for products or services. Instead, they are probably doing a search for something more specific and clicked on the link to your web site or landing page. Think of your web site as fulfilling customer's specific needs based on what you offer and get them there quickly.

One of the reasons Webstream Dynamics creates custom web sites is so we can optimize the images for the search engines. Images are used on web pages to support the page's message and if done correctly can also help with search engine optimization (also called SEO).

Text and graphics within images are not easily interpreted by the search engines spiders, so we need a way to describe the image to the search engines. Luckily, the HTML Image tag has a property called the ALT TAG. This is where we add a few words that accurately describe the image in text words.

For example: See below the image from  Glueless Floating Hardwood Floors.

Notice the text within the image. That is great for the user looking at the page, but not for the search engine spiders. So with the HTML image tag I inserted the ALT tag and it says ALT="Glueless Engineered Hardwoood Plank Profile"

Now the search engine spiders have some text content that describes what the image is about. Also, the text I inserted in the ALT tag is relevant to the page content so the search engines will see I am not spamming them with keywords not relevant to the page.